Sponsored posts

I post on LinkedIn about pay, hiring and AI in recruiting in Canadian tech. Software engineers and the people who hire them read it.

Reach

October 31, 2025 to October 30, 2026, from LinkedIn analytics:

• 14,126 followers
• 1,478,157 impressions
• 634,520 members reached
• 640,588 impressions on one post, "A senior engineer told me his floor is $180k"

Who follows

• Industry: 27% software development, 22% IT services and consulting, 10% technology and internet.
• Job titles: software engineer is the largest group at 13%. Founders, co-founders, CEOs and CTOs add 8%.
• Seniority: 39% senior, 23% manager, director, VP, owner or C-level.
• Location: 20% Winnipeg, 18% Toronto, 5% Calgary, 5% Montreal, 4% Vancouver.

What I'll post

One post about your product, written in my voice, on a topic my readers already come for: pay, job hunting, interviews, hiring or the tools engineers use. It's labelled "Sponsored" in the first line, and the link goes in the first comment.

I only post about things I've used or tested. If it doesn't hold up, I'll tell you before anything goes out.

What I won't

• Anything that competes with my day job in recruiting.
• Claims I can't check.
• Posts that read like an ad.

Get in touch

Message me on LinkedIn with the product, who it's for and the timing. Rates depend on the format.